Oujoi. (Pronounced o-ju-wee means "choose joy!"

What We Do

We create high quality products for textured hair. From type 2a to 4c our products are formulated to condition, nourish, repair and style your hair without the use of harsh chemicals.  Rooted in the belief that less is more, we focused on using a high concentration of natural ingredients that are scientifically proven to be amazing for beautiful, healthy hair. 

We’re conscious of what we put on our bodies, just as much as what we put in our bodies.  Our products are formulated without the use of harsh sulfates, artificial dyes, petrochemicals, silicones and phthalates. We’re also proudly cruelty free. 

Our Founder

My goal was to create a line of products that are high quality, high performing and affordable for our textured community.

I'm excited to bring you Oujoi. Products that will make your wash days a pleasure.

With 15 years of experience in beauty products formulation, I'm confident that not only will you fall in love with our products, but you will fall in love with your hair too.


naturally superior, naturally good!